Alyson Bruu and Kristine Fichera not only chose to dig deep in late 2004, they decided to take a profound personal disaster and make lemonade from a boatload of lemons. Liv’n Out Loud! Clothing Company was conceived after Alyson almost died following routine surgery. From this near tragedy – with all of its bleak trappings – was launched a refreshing concept in clothing and the human spirit. “We’re the first clothing company that makes comfort, color and the human spirit the essence of the brand”, says Bruu. “It is a simple, but meaningful concept that people all around the world are subscribing to. Our comfortable, inspirational clothing, along with our life-affirming message, is actually encouraging others to make a personal leap of faith in their own lives! It is unreal to witness!”
In Auguest of 2004, co-founder Alyson Bruu went in for routine surgery and nearly died. Devastated by thhis near-death experience, Alyson spiraled into despair. Post-traumatic stress did its dance and monstrous “life” questions raced through and wracked her sould. As light began to creep back into Alyson’s life, she and her partner of 13 years, Kristine Fichera couldn’t help but wonder how many other women were feeling this very same way and how many were in this very same, deeply personal jam of surviving, but not thriving. Both Alyson and Kristine left positions in corporate America to realize their dreams of running a small, important business where lives all around the world would be positively affected by their efforts.

Revvell interviews Alyson of Livin' Out Loud! [37:14m]:
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